Why do you Need CRM for your Business

Benefits of CRM - Customer Relations Management System for Your Business

The starting point to meeting customer needs is being aware of them. Why CRM Software is important for Small Medium Sized Businesses

1. Powerful Contact Management

90% of Ugandan customers feel annoyed by marketing messages that are not personalized.

Establishing such personalization can be challenging, especially with the overwhelming amount of data collected from customers. Unless you have an efficient contact management system for storing and managing this data, you will never be able to craft the most relevant messages for your clients.

A CRM tool can help overcome this challenge.

From telephone numbers and postal addresses to customer pain points, the best CRM software for startups can help you consolidate all valuable data in one place. Plus, your business doesn’t have to grind to a halt when a team member calls in sick. Any one of your staff members can log in and use the client management system to access the file on that customer.

With a few clicks, you can get complete visibility into clients’ positions in the sales cycle, their purchasing history, past conversations, upcoming interactions, buying patterns, and online behaviors to help you fine-tune your marketing and sales strategy.

2. Enhanced Internal Communication

CRM system offers efficient collaboration so that different departments can communicate smoothly and share information for better outcomes. Your sales, marketing, and service teams can work in perfect sync using a CRM tool and provide delightful experiences to the customers.

Different teams can stay in the loop regarding the customer’s journey and get alerted about ongoing interactions. This proves to be fruitful when multiple members from different teams are working together on the same client. With just a few clicks, these employees can share files and can leave comments for effective communication.

3. Improved Productivity

Coming to one of the most significant advantages of CRM implementation- a boost in productivity.

CRM can contribute to an enhancement in the productivity of individual employees, as well as the organization as a whole. You can use the system to visualize upcoming tasks and assign them appropriately. Along with providing robust calendar tracking features, a CRM tool also plays an important role in improving transparency within the company with custom user roles and permissions.

That’s not all. With a dynamic CRM offering automation capabilities, you can get rid of repetitive tasks and focus on more complex activities.

4. Better Insights With Reporting

Does your team have a weak closing rate? Have you ever forgotten to follow up with a customer and lost a sale? If your answer is yes, or you’re not even sure what your stats are like, a CRM will be life-changing for your business.

One of the major benefits of CRM is that you can use the software to pull reports and identify which phases of your sales process work and where customers fall off. From there, you can weed out what isn’t working and turn more leads into paying customers.

5. Improved Sales Strategy

Since the rise of digital marketing and online shopping, the only thing constant in any successful modern business is change. If you want to survive, you need to be able to adapt to innovation – and fast. A CRM system keeps your ear to the ground and allows you to track trends and change your sales strategy as needed.

For example, if you own a business that sells decorations for holidays like Christmas and Halloween, you can use your CRM’s forecasting data to plan your marketing campaign and prepare for those dips and increases in sales.

You can also use the data you are collecting to analyze the type of customers you’re attracting. If you notice that the majority of your income is coming from women between the ages of 18-24, you can make more informed advertising decisions.

Moreover, a CRM with pipeline tracking enables you to drive more profits by effectively visualizing and managing prospects throughout their buying lifecycle.

6. Better Segmentation & Targeting

All your prospects and customers are not going to react the same way to the same content. That’s why segmentation is necessary to sort your current customers and leads into strategic lists based on their preferences, browsing patterns, location, etc.

Use a CRM tool to create targeted lists that allow you to send the most relevant emails through A/B testing. It also helps in choosing the right communication channels for different customer segments. This way, your sales and marketing teams can focus on the right audience without any distractions.

7. Better Customer Retention

The top 10% of your loyal customers spend 3 times more per purchase than the other 90%!

This is why customer retention is a critical business aspect to focus on.

With a CRM system in place, you can drive better retention for your customers, leading to an enhancement in your profitability. Keep customers who have made purchases coming back by targeting them effectively. You can craft automated email campaigns that deliver personalized messages to your customers, helping you stay connected with them post-purchase.

The data in your CRM system can be leveraged to delight existing customers and garner loyalty from them by offering them valuable rewards such as discounts. You can also use the stored purchasing history data to cross-sell and upsell products to your customers.

8. Improved Customer Service

69% of customers leave a brand just after one bad customer service experience.

To avoid this, you need to make sure your team is able to stay on top of complaints and queries by investing in a CRM with helpdesk integration. Such a system can bring customer data and their tickets to the same platform, enabling support agents to deliver more personalized and accurate solutions to customers.

A powerful CRM can take your customer service a step further by analyzing incoming complaints. You can pull a report to see where and why you’re not performing well and make informed business decisions to deliver fast and exceptional customer support.

9. Ensuring Data Security & Regulatory Compliance

You must perform regular checks on your business to make sure it’s compliant with federal and state laws as well as industry standards.

CRM Software ensures that you are following the best practices to store and utilize customer data. With only a few clicks, you can generate the relevant documentation you need or set up an alert to flag a high-risk client. This way, you can finally use that budget you set aside for compliance analysts for other essential activities.

10. Profitability Tracking

A CRM isn’t only beneficial to your sales and marketing teams. It can also ease up the workload on your financial department. CRM software with built-in bookkeeping can enable you to track all financial records and pull accurate reports with a few clicks of a button.

The end result for your business? Your accountants no longer need to spend time tracking every single cent coming in and out of business. Plus, repetitive tasks such as invoicing and payment reminders can be automated, giving your team space in their schedule to focus on more important tasks.

11. Effortless Data Synchronization

The seamless flow of data from other software is the most important advantage of CRM to utilize. With easy one-click integrations available, businesses can update their CRM database with information of all customers from popular project management, accountant, sales, and marketing tools. So you won’t have to worry about manually entering data from other software into the CRM.

The best part is yet to come, as CRM tools can now integrate customer data from various social platforms to gather relevant information about potential customers.

12. Remote Access

One of the most important benefits of a CRM system is the anywhere, anytime access to customer data. Book for A demo today!

What is CRM - Customer Relations Management Software?